magazines

cottage living - not so fresh ideas

So, I saw this magazine on the newsstand the other day and I thought: "Oh, that's kind of a pretty cover." And then I realized that Cottage Living ceased publication a couple of years ago. I thought: "Maybe this is a collection of some of the mag's best stuff. Maybe I should get it." Then I read the bottom right corner:

Holy cow! I know mags are having tough times and editors and publishers are doing some crazy stuff, but seriously a "Reissue of a reader favourite" I felt totally cheated -- and very relieved that I realized before I got it to the cash register 'cause you see, I ALREADY OWN this magazine. Why are they trying to sell it to me again?? And yes, it is the EXACT SAME publication that came out several YEARS ago -- not so Fresh Ideas after all. And the even more irksome fact to point out is that when it came out the first time it was what we in the biz call a Special Interest Publication. In other words, an issue containing photos and stories that have ALREADY run in the main magazine (in this case the now-defunct Cottage Living, which was only available in the US). Most mags re-package photos for SIPs, this keeps production costs down so that revenue is maximized. But in this case it's the third time around for this content and they didn't even bother to try to "re-package". I bet they are fooling lots of people out there. And I have to ask myself -- did they pay the stylists and photographers and writers for third rights?

digital world

 

FULL DISCLOSURE: PROMO MATERIAL TO FOLLOW!

This is a personal blog. No advertising. No sponsored posts. No corporate agenda. Just the thoughts that pass my brain (usually in the wee smalls of the night/morning, when I work best -- check the blog post times). But this one's a bit different. First, it's just barely dark out now. Second, this post contains a full-on sales pitch. 

Please indulge me. I'm like a kid on Dec. 23 these days. Ever since I attended a seminar on digital publishing held by Campion Platt, art director of the digital-only mag VIVmag, I have been chomping at the bit to dive into this world. The day can't come soon enough! It is really like the feeling when you were a kid and you thought you might burst with anticipation leading up to Chirstmas.

It is VERY exciting that STYLE AT HOME is up and available for purchase at Zinio (ET VOILÀ LA SALES PITCH: click here to buy a copy or a sub -- subs are a steal!) And, of course I have devoured the 2 issues of Lonny. But I just can't wait to start working in the enriched format that VIVmag has. You MUST get a copy at Zinio here. When I click through and imagine the world of possibilities for decor content I start to feel faint!

This excitement has been re-ignited thanks to the Consumer Electronics Show on now in Vegas. There's so much buzz these days about the tablet readers I've been hanging on every press release to see what's next. Exciting times gentle bloggersons! Exciting times! 

PROMO ENDS HERE.